Chapters

Management – concept, objectives, and importance
Management as Science, Art and Profession
Levels of Management
Management functions-planning, organizing, staffing, directing and controlling
Coordination- concept and importance

Principles of Management- concept and significance
Fayol’s principles of management
Taylor’s Scientific management- principles and techniques

Business Environment- concept and importance
Dimensions of Business Environment -Economic, Social, Technological, Political and Legal

Concept, importance and limitation
Planning process

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Concept and importance
Elements of Directing
Motivation – concept, Maslow’s hierarchy of needs, Financial and non-financial incentives
Leadership – concept, styles – authoritative, democratic and laissez faire
Communication – concept, formal and informal communication

Controlling – Concept and importance
Steps in process of control

Concept, role and objectives of Financial Management
Financial decisions: investment, financing and dividend- Meaning and factors affecting
Financial Planning – concept and importance
Capital Structure – concept and factors affecting capital structure
Fixed and Working Capital – Concept and factors affecting their requirements

Financial Markets: Concept, Functions and types
Money market and its instruments
Capital market and its types (primary and secondary), methods of floatation in the primary market
Stock Exchange – Functions and trading procedure
Securities and Exchange Board of India (SEBI) – objectives and functions

Marketing – Concept, functions and philosophies
Marketing Mix – Concept and elements
Product – branding, labelling and packaging – Concept
Price – Concept, Factors determining price
Physical Distribution – concept
Promotion – Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations

Concept and importance of consumer protection
Consumer Protection Act 1986:
Meaning of consumer
Rights and responsibilities of consumers
Who can file a complaint?
Redressal machinery
Remedies available